About NLJ
Neha Lulla Jewellery (NLJ) is a fine-jewellery studio founded in 2009, defined by craftsmanship, integrity, and a philosophy of quiet luxury. Rooted in modern-classic design language, the brand creates jewellery that feels personal, enduring, and made to be lived in.
Each NLJ creation is one of a kind, shaped by meticulous craftsmanship and Neha Lulla’s direct involvement at every stage. Clients are thoughtfully engaged throughout the process, creating an immersive and deeply personal experience. From ready-to-wear fine jewellery and bespoke custom pieces to re-imagined creations crafted from existing jewellery, NLJ serves a discerning clientele seeking pieces that are meaningful, versatile, and heirloom-worthy, crafted for today and cherished for generations.

Vision Statement
To be known for curating exclusive diamond jewellery experiences,
staying true to quality and transparency across products, processes and people.
Meet Our Founder

Neha Lulla is the Founder and Chief Evangelist of Neha Lulla Jewellery (NLJ), a brand shaped by over two decades of hands-on learning, instinctive design sensibility, and a deep, enduring relationship with natural diamonds. With a degree in Bachelor of Commerce and formal training at renowned institutes in Mumbai, her education encompasses jewellery design and manufacturing, diamond grading, and gemmology, a foundation that continues to shape her meticulous approach to craft.
Her journey began in 2001, shaped by a first-generation entry into fine jewellery and a commitment to learning the craft first-hand through rigorous, on-ground experience.
That early exposure shaped Neha’s intuitive understanding of diamonds, gemstones, and craftsmanship, and, more importantly, her belief that jewellery must feel personal, intentional, and lasting. In 2009, she founded NLJ with a clear vision: to create pieces that carry meaning beyond adornment, jewellery designed to be lived in, loved, and passed on.
Neha’s personal taste is deeply embedded in the brand’s design language. Drawn to quiet luxury and understated elegance, her creations favour balance over excess and refinement over ornamentation. Her travels continue to inspire her perspective, whether through sourcing materials, discovering techniques, or drawing inspiration from landscapes, cultures, and the raw beauty of the wilderness.
Today, NLJ is a reflection of Neha’s philosophy: thoughtful design, technical integrity, and jewellery that becomes part of a person’s story rather than a momentary statement.
Our Director
Akshay Kriplani brings over two decades of experience across real estate, advertising, and strategic brand building. Holding a degree in Business Management, he has been closely involved in shaping and scaling premium businesses through market insight, positioning, and long-term growth strategies.
At Neha Lulla Jewellery, Akshay forms an integral part of the advisory ecosystem, offering strategic guidance on brand direction, business expansion, and market presence. His cross-industry perspective and deep understanding of consumer behavior add a strong commercial lens to the creative vision of the brand.


The NLJ Connect
The NLJ Connect is our way of creating jewellery that begins with conversation. It is a deeply personal service rooted in listening, understanding, and translating meaningful moments into designs that feel lasting and true.
Over the years, this has taken many meaningful forms. From identical custom pieces created by a father for his wife and daughters as keepsakes reflecting love, legacy, and family, to a three-layer diamond necklace and earrings designed for a young girl stepping into her teens, honouring a cherished family tradition. Whether a piece is created for oneself or commissioned as a gift, each journey is approached with care, intention, and Neha Lulla’s direct involvement. From thoughtfully crafted keepsakes to custom pieces marking life’s milestones, NLJ Connect allows stories, relationships, and memories to take form through jewellery.
At its heart, NLJ Connect is about more than design. It is about trust, continuity, and creating pieces that hold emotion; jewellery you return to, wear often, and carry forward through time.
Our Services

Renew
Turn cherished old jewellery into something new, reimagined with care, while preserving its sentiment and story.

NLJ Wallet
A simple, disciplined way to build towards your next piece of fine jewellery, save gradually, shop meaningfully.

Customization
Bespoke jewellery, designed and crafted from scratch to reflect your vision, your emotions, and your milestones.
